Portland Timbers

What problem am I trying to solve?

This multi-faceted project included venue brand identity, sponsorship integration, signage and wayfinding design, historical storytelling, as well as distinct graphics and branding on three levels of new premium space expansion.

Goals

Create and integrate new identity touchpoints for the century-old stadium: blending modern architecture with functional design, and incorporating Providence’s iconic rising sun into the Major League Soccer crest to reinvent a stadium logo that visually integrates the two brands. In addition, the creation of brand guidelines ensured the successful application of the new identity across the stadium, and in all future materials.

Results:
As the sole production designer, I meticulously transformed rough concepts into stunning final art, shaping environments that merged aesthetics with functionality. Crafting every detail and guiding the project from sketch to final production art, I ensured each element met artistic criteria and client expectations. Brand storytelling provided the team with a voice in the venue, defining a new era of soccer in the Rose City. Together, these elements harmonize team and city narratives within a single facility.

Results:
As the sole production designer, I meticulously transformed rough concepts into stunning final art, shaping environments that merged aesthetics with functionality. Crafting every detail and guiding the project from sketch to final production art, I ensured each element met artistic criteria and client expectations. Brand storytelling provided the team with a voice in the venue, defining a new era of soccer in the Rose City. Together, these elements harmonize team and city narratives within a single facility.

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TEXAS RANGERS

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TEXAS RANGERS

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TEXAS RANGERS