EXPERTISE

Summary

Senior Product Designer and Design Leader with 20+ years of experience shaping complex digital experiences across product, brand, and environmental design. Known for turning ambiguous problems into clear design systems, high-performing user experiences, and cross-functional execution that supports business growth. Deeply experienced in UX/UI, design strategy, accessibility, and AI-assisted workflows, with a strong track record of improving conversion, accelerating iteration, and aligning product vision with user needs.

Senior Product Designer and Design Leader with 20+ years of experience shaping complex digital experiences across product, brand, and environmental design. Known for turning ambiguous problems into clear design systems, high-performing user experiences, and cross-functional execution that supports business growth. Deeply experienced in UX/UI, design strategy, accessibility, and AI-assisted workflows, with a strong track record of improving conversion, accelerating iteration, and aligning product vision with user needs.

Core Competencies

Design Strategy

• Product Design (UX/UI)

• Design Systems

• User Research & Testing

• Information Architecture

Design Strategy

• Product Design (UX/UI)

• Design Systems

• User Research & Testing

• Information Architecture

Technical Skills

• Figma, Framer, Claude

• Adobe Creative Suite

• Responsive Design

• AI Prompt Engineering

Technical Skills

• Figma, Framer, Claude

• Adobe Creative Suite

• Responsive Design

• AI Prompt Engineering

Leadership

• Cross-Functional Teams

• Agile Methodologies

• Stakeholder Management

• Creative Direction

Leadership

• Cross-Functional Teams

• Agile Methodologies

• Stakeholder Management

• Creative Direction

EXPERIENCE

Director of Design
Start-Up, Virtue Reality | Portland Oregon | August 2023 - Current

Currently under NDA – Leading design strategy for a innovative social gaming protection platform


Brand & Identity: Crafted a comprehensive visual identity system from the ground up, establishing cohesive brand guidelines that unified product experience


Product Design: Designed a responsive web platform and mobile/desktop applications with intuitive UX flows, reducing user onboarding time


Investor Relations: Created investor pitch decks that clearly communicated the product vision and supported funding conversations with key stakeholders.


AI Innovation: Led the integration of AI-powered design tools and workflows, reducing iteration cycles by 40% and enabling faster, more efficient experimentation.

Currently under NDA – Leading design strategy for a innovative social gaming protection platform


Brand & Identity: Crafted a comprehensive visual identity system from the ground up, establishing cohesive brand guidelines that unified product experience


Product Design: Designed a responsive web platform and mobile/desktop applications with intuitive UX flows, reducing user onboarding time


Investor Relations: Created investor pitch decks that clearly communicated the product vision and supported funding conversations with key stakeholders.


AI Innovation: Led the integration of AI-powered design tools and workflows, reducing iteration cycles by 40% and enabling faster, more efficient experimentation.

UI/UX DESIGNER
PWCC Marketplace | Portland Oregon | August 2021 - April 2023

Product Redesign: Led end-to-end redesign of Item Detail card, improving user engagement and aligning with 

product vision


Conversion Optimization: Designed and launched an inbound shipping process with discounted label integration, boosting submission conversion rates by 25%


User Research: Conducted comprehensive user research initiatives, translating insights into data-driven design decisions that informed product roadmap


Collaboration: Partnered with engineering and product teams in agile environment, delivering pixel-perfect designs from concept through launch

PRODUCT DESIGNER
R\West Agency | Portland Oregon | January 2021 - June 2021

Design System: Built comprehensive design system that standardized campaign assets, reducing production time by 35% and ensuring brand consistency


Retail Experience: Conceptualized interactive in-store marketing products that enhanced customer engagement across Intel retail partners


Asset Management: Established centralized Master Image Library for Intel campaigns, streamlining workflow and improving asset accessibility

SENIOR DESIGNER
Downstream | Portland, Oregon | 2011 - 2020

Environmental Design: Designed large-scale arena and stadium graphics for high-profile sports teams, creating memorable fan experiences


Branded Environments: Led concept-to-execution for major corporate branded spaces, collaborating with architects and fabricators


Technical Innovation: Developed proprietary CMYK halftone technique that improved low-resolution image quality for large-format printing

SENIOR DESIGNER
Catapult Marketing | Los Angeles, California | 2007 - 2010

Art Direction specializing in marketing communications, emerging technologies, branding, advertising, and collateral materials. Expertise in in-store point-of-sale merchandising, print materials, and outdoor campaigns.

GRAPHIC DESIGNER
Sony Pictures Entertainment | Los Angeles, California | 2002 - 2006

Crafting and designing marketing materials for the International Television division.

CLIENTS &
EDUCATION

Client List

Portland Timbers • Las Vegas Raiders • Texas Rangers • Nike • Microsoft • Intel • Verizon • Boeing • Google • IBM • University of Oregon • ESCO • EXXONMOBIL • San Diego State • Washington State • Milwaukee Bucks • PwC Australia • University of Michigan,  University of Washington • Pac-12 • Johnson Controls

Education

College of San Mateo, Associate Arts in Music
UCLA Extensions, Graphic Design

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