EXPERTISE

Summary

As a Senior Designer, I specialize in crafting innovative, user-centered solutions that seamlessly blend form and function, creating experiences that resonate deeply with users and deliver tangible, lasting impact and success. Design decisions aren’t made in isolation—they’re driven by a clear vision to guide users through engaging experiences and deliver meaningful outcomes. By combining project requirements, core design values, and UX/UI best practices.

As a Senior Designer, I specialize in crafting innovative, user-centered solutions that seamlessly blend form and function, creating experiences that resonate deeply with users and deliver tangible, lasting impact and success. Design decisions aren’t made in isolation—they’re driven by a clear vision to guide users through engaging experiences and deliver meaningful outcomes. By combining project requirements, core design values, and UX/UI best practices.

Skill Set

Interface Design, User Experience Design, Wireframing, Prototyping, Design Systems, Mobile App Design, 

Personas, Environmental Design, Production Design, Branding, Project Tracking

Interface Design, User Experience Design, Wireframing, Prototyping, Design Systems, Mobile App Design, 

Personas, Environmental Design, Production Design, Branding, Project Tracking

Software Skill Set

Figma, Framer, Adobe Suite, Microsoft Suite, Google Suite, Visual Design, Confluence, Jira

AI Skill Set

ChatGPT, MidJourney, Relume, Relume Ipsum, AI Colors, Vectorizer, FireFly

ChatGPT, MidJourney, Relume, Relume Ipsum, AI Colors, Vectorizer, FireFly

EXPERIENCE

Director of Design
Start-Up, Virtue Reality | Portland Oregon | August 2023 - Current

I am currently bound by a nondisclosure agreement (NDA), preventing me from disclosing specifics about the project, including its purpose or industry.

Craft and Elevate Visual Identity & Branding: Develop unique, memorable visual systems that capture the essence of the brand.




Design & Build Stunning Websites: Create seamless, user-centric websites with captivating designs and intuitive functionality to boost online presence.




Investor Presentation Decks: Design compelling, data-driven decks that describe Virtue Reality’s story, driving engagement and investment.




Desktop App Design: Architect intuitive user flows and sleek interfaces for desktop applications, ensuring a smooth, efficient user experience.




Mobile App Design: Design mobile app interfaces with smart, engaging user flows that deliver a seamless experience across devices.




AI-Powered Imagery Prompts Specialist: Harness the power of AI to generate stunning, tailored imagery prompts that push creative boundaries and fuel innovation.

I am currently bound by a nondisclosure agreement (NDA), preventing me from disclosing specifics about the project, including its purpose or industry.

Craft and Elevate Visual Identity & Branding: Develop unique, memorable visual systems that capture the essence of the brand.




Design & Build Stunning Websites: Create seamless, user-centric websites with captivating designs and intuitive functionality to boost online presence.




Investor Presentation Decks: Design compelling, data-driven decks that describe Virtue Reality’s story, driving engagement and investment.




Desktop App Design: Architect intuitive user flows and sleek interfaces for desktop applications, ensuring a smooth, efficient user experience.




Mobile App Design: Design mobile app interfaces with smart, engaging user flows that deliver a seamless experience across devices.




AI-Powered Imagery Prompts Specialist: Harness the power of AI to generate stunning, tailored imagery prompts that push creative boundaries and fuel innovation.

UI/UX DESIGNER
PWCC Marketplace | Portland Oregon | August 2021 - April 2023

Led the redesign of the Item Detail card that aligns with the product vision and enhances the user experience through a visually appealing, user-centric design that integrates seamlessly with the existing platform.

Conceptualized, designed, and implemented an inbound shipping process to boost submission conversion rates. This was achieved by introducing a discounted shipping label solution, enabling users to effortlessly print labels at home and schedule a pickup or drop off their packages at USPS or FedEx locations.

Designed intuitive user interfaces and streamlined user flows for seamless interactions

Conducted user research to gain insights into user needs, behaviors, and preferences

Developed information architecture to effectively organize and structure content

Defined and tracked user-centered success metrics, including conversion rates, to measure performance
Ensured accessibility compliance by designing products that meet WCAG standards

Collaborated with stakeholders to align user needs with business objectives and deliver effective solutions

Created interactive prototype mockups for stakeholder review and feedback

Delivered end-to-end design solutions throughout the project development lifecycle

PRODUCT DESIGNER
R\West Agency | Portland Oregon | January 2021 - June 2021

Conceptualized and developed interactive in-store marketing products to enhance customer engagement

Created a comprehensive Design System to standardize and streamline future campaign assets

Conducted thorough inventory and cataloged design elements for the development of a new design system

Established and organized a centralized Master Image Library, ensuring consistency across all Intel campaigns

Identified design challenges and applied problem-solving techniques to develop innovative solutions

SENIOR DESIGNER
Downstream | Portland, Oregon | 2011 - 2020

Designed custom arena and stadium graphics for high-profile sports teams, enhancing fan experiences

Innovated a new CMYK halftone technique to improve the quality of low-resolution images

Collaborated with architects, fabricators, printers, and project managers to ensure seamless execution from concept to final production

Conceptualized and designed branded environmental spaces for major companies, aligning with brand identity and marketing goals

SENIOR DESIGNER
Catapult Marketing | Los Angeles, California | 2007 - 2010

Art Direction specializing in marketing communications, emerging technologies, branding, advertising, and collateral materials. Expertise in in-store point-of-sale merchandising, print materials, and outdoor campaigns.

GRAPHIC DESIGNER
Sony Pictures Entertainment | Los Angeles, California | 2002 - 2006

Crafting and designing marketing materials for the International Television division.

CLIENTS &
EDUCATION

Client List

Portland Timbers • Las Vegas Raiders • Texas Rangers • Nike • Microsoft • Intel • Verizon • Boeing • Google • IBM • University of Oregon • ESCO • EXXONMOBIL • San Diego State • Washington State • Milwaukee Bucks • PwC Australia • University of Michigan,  University of Washington • Pac-12 • Johnson Controls

Education

College of San Mateo, Associate Arts in Music
UCLA Extensions, Graphic Design

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