Overview:

In transitioning these concepts into reality, I embarked on a creative journey to immerse visitors in the Rangers brand and showcase the new ballpark's promising future. The main area of the preview center became a captivating space, seamlessly merging cutting-edge technology and innovative design elements to envelop visitors in the Rangers brand through dynamic displays and interactive experiences. Each conference room paid homage to Rangers greats, while an interactive display provided an engaging tour of Rangers history. A digital uniform-builder allowed visitors to create their own Rangers jersey virtually. The waiting area curated an impressive collection of Rangers artifacts, evoking a sense of nostalgia and pride. Overall, this journey aimed to ignite passion among Rangers supporters for the team's future in the new ballpark while honoring its storied past.